9 Computer software for storing, analyzing, publishing and managing student data for use by students, educators, university admission counselors, and guidance counselors in university admissions consulting, academic tutoring, extracurricular advising, leadership coaching and career advising and mentoring; downloadable computer software for storing, analyzing, publishing and managing student data for use by students, educators, university admission counselors, and guidance counselors in university admissions consulting, academic tutoring, extracurricular advising, leadership coaching and career advising and mentoring; software used in connection with smart phones and other wireless apparatus, namely, software for storing, analyzing, publishing and managing student data for use by students, educators, university admission counselors, and guidance counselors in university admissions consulting, academic tutoring, extracurricular advising, leadership coaching and career advising and mentoring; downloadable electronic publications in the nature of e-books, e-magazines and e-manuals in the field of university admissions consulting, academic tutoring, extracurricular advising, leadership coaching and career advising and mentoring; computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication network in the field of university admissions consulting, academic tutoring, extracurricular advising, leadership coaching and career advising and mentoring; downloadable audio and video content, namely, podcasts and motion pictures about university admissions consulting, academic tutoring, extracurricular advising, leadership coaching and career advising and mentoring