35 Advertising; business management; business administration; office functions; retail, wholesale and mail order services, through websites or television shopping programs in the areas: foodstuffs, delicacies, alcoholic beverages, non-alcoholic beverages, tobacco products, health food store and drugstore articles, cosmetic products, perfumery products, pharmaceuticals, health sector goods, hygiene products, detergents, cleaning agents, kitchenware, glassware, ceramic goods, porcelain goods, plastic goods, home improvement articles, DIY articles, garden articles, building products, hobby articles, vehicles, vehicle supplies, vehicle accessories, bicycles, bicycle supplies, bicycle accessories, computers, computer accessories, computer software, electrical appliances, electronic goods, sound storage media, data storage media, pre-recorded CDs, pre-recorded DVDs, multimedia devices, multimedia supplies, telecommunication devices, machines, tools, metal goods, paper goods, stationery, printed matter, office supplies, craft products, decorative articles, seasonal articles, holiday articles, party articles, thematic decorations, school supplies, photo cameras, photo articles, photo accessories, jewelry, watches and clocks, musical instruments, bags / luggage, saddlery, furniture, furnishing objects, decorative objects, articles of clothing, footwear, backpacks, accessories, glasses, umbrellas, parasols, textile goods, home textiles, haberdashery, tents, canvases, travel articles, toys, sports articles, sports equipment, fitness equipment, recreational articles, camping articles, animal supplies, candles, illuminants, fuels; bringing together, for the benefit of others, a variety of goods for sales purposes; the bringing together, for the benefit of others, a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; presentation of goods on communication media, for retail purposes; import-export agencies; organization of trades and fairs for economic and advertising purposes; preparation and implementation of trades and/or fairs for business and advertising purposes; services of advertising agencies; planning of advertising measures, presentation of companies on web sites and in other media; publishing printed matter (also in electronic form) for advertising purposes; direct marketing; direct advertising; preparing advertisements; preparing advertisements for others; radio and television advertising; writing of publicity texts; layout services for advertising purposes; marketing; public relations; online advertising on a computer network; bill-posting; dissemination of advertisements for others; dissemination of advertising matter; dissemination of advertising for others on the Internet; writing of publicity texts; sales support (sales promotion) for others; publishing publicity texts; mail order advertising; distribution of publicity material (flyers, prospectuses, printed matter, samples); presentation of goods for advertising purposes; presentation of goods and services; market research; organizing and holding advertising events; sponsorship search; advertising including promotion of products and services of third parties through sponsorship arrangments, provision of business contact information for advertising purposes; advertising for others on web sites; rental of advertising spaces, also on web sites; business management consultancy; business management and organization consultancy; business organization consultancy; organization consultancy; planning and monitoring corporate developments under organizational aspects; real estate marketing analysis; personnel placement; job placement; personnel recruitment; personnel consultancy; personnel administration; personnel management consultancy; psychological testing for the selection of personnel; counselling of personnel in relation to personnel management in operational terms; procurement services for others purchasing goods and services for other businesses; auctioneering, including on the Internet; arranging and concluding business transactions for others, also in the context of e-commerce; arranging contracts for the purchase and sale of goods and the rendering of services, in particular arranging telecommunications contracts, contracts on the supply of ring tones for telephones, contracts on the provision of repair and maintenance work, contracts on the delivery of flowers and plants, contracts on the supply of electricity; arranging of contracts on training services for others; arranging subscriptions for publications of others, in particular newspaper subscriptions; arranging subscriptions to telecommunication services for others; provision of commercial and trade contact information, also on the Internet; provision of business contact information; cost price analysis; price comparison services; compilation, systematization, updating and maintenance of data in computer database; computerized file management; providing commercial information and advice for consumers consumer advice shop; compilation and consolidation of topic specific newspaper articles; compilation of information into computer databases; administrative processing of purchase orders; compilation of price and statistical information for trade and business; providing information on organizational and management issues in relation to retail; providing information on advertising markets; advice for consumers; photocopying services; shop window dressing; office machines and equipment rental; rental of photocopying machines; rental of vending machines; rental of sales stands; conception, organization and implementation of customer acquisition and loyalty programs, in particular mailing, discount, coupon and/or bonus programs; the promotion of goods and services of others including through the distribution of on-line promotional material and promotional contests; loyalty incentive and bonus program services; customer acquisition and support by mail order advertising; call center services, in particular customer support by hot lines in the context of administrative processing of purchase orders, telephone answering of customer inquiries and complaints; organizational advice via call centers; operation of telephone call centers for others, in particular customer support by hot lines in the context of administrative processing of purchase orders, telephone answering of customer inquiries and complaints; rental and lease of shop fittings as far as included in this class, in particular office equipment and machines, photocopying machines, vending machines, cash registers, cash desks, sales stands, advertising space; secretarial services; arranging contracts for the storage and packaging of goods; issuing loyalty cards without payment and discount features for others as well as issuing loyalty cards for identification purposes for buying, suitable in the context of bonuses and reward programs; data processing