The mark consists of a green background, with an oval formed by two thin blue lines, inside appears two grey curved bands, one on the top and one on the bottom, with the stylized white wording "HEINEKEN" appearing in the center on a dark green banner design, above this appears the white wording "BREWED WITH PASSION FOR QUALITY" displayed in small lettering in an arch just below the grey band, with a white curved band appearing before and after the wording, below this and in the same arch shape appears the larger white wording "HEINEKEN LAGER BEER", below this appears an overall half-oval shape in the color white with a curved green band appearing along the perimeter on each left and right side, a large red star appears in the center of the half-oval shape, to the left of the star appears the grey wording "EST." and along the border of the half-oval below the curved green band appears the grey wording "DIPLOME D'HONNEUR" and to the right of the star appears the grey wording "1873" and along the border of the half-oval below the curved green band appears the grey wording "AMSTERDAM EN 1883", below the banner design with the wording "HEINEKEN" appears the white wording "ORIGINAL RECIPE WITH HEINEKEN A-YEAST" displayed in small lettering in an arch just above the grey band, with a white curved band appearing before and after the wording, above this and in the same arch shape appears the larger white wording "PREMIUM QUALITY", before this phrase appears the small white wording "TRADE" and after the phrase appears the small white wording "MARK", displayed horizontally, below and inside this appears an overall half-oval shape in the color white with a curved green band appearing along the perimeter on each left and right side with two grey medals and hop designs appearing in the center of the half-oval shape, along the border of the half-oval above the green bands appears the grey wording "HORS CONCOURS MEMBER DU JURY PARIS 1900" and centered above the medal and hop designs at the top of the half-oval shape appears the grey wording "MEDAILLE D'OR PARIS 1875", and "GRAND PRIX PARIS 1889".
The color(s) white, gray, red, blue and green is/are claimed as a feature of the mark.
The English translation of "DIPLOME D'HONNEUR", "HORS CONCOURS MEMBRE DU JURY", "GRAND PRIX", and "MEDAILLE D'OR" in the mark is "CERTIFICATE OF HONOR", "UNRIVALLED MEMBER OF THE JURY", "GRAND PRIZE", and "GOLD MEDAL".
"EST.", "1873", "ORIGINAL RECIPE", "LAGER BEER", "PREMIUM QUALITY", "DIPLOME D'HONNEUR AMSTERDAM 1883", "TRADE MARK", "HORS CONCOURS MEMBRE DU JURY PARIS 1900", "MEDAILLE D'OR PARIS 1875", AND "GRAND PRIX PARIS 1889"
Trademark: 79196519
