The mark consists of the stylized wording "F.LLI VENTURINI" above the stylized word "WOW" with the letter "O" consisting of concentric circles, with the stylized wording "GUSTO. LEGGEREZZA TRADIZONE E INNOVAZIONE" inside the outer concentric circle, with a shaded circle in the center of the letter "O", all shown above the stylized wording "PANIGACCI DI PODENZANA 375 SLM".
Color is not claimed as a feature of the mark.
The English translation of "F.LLI" is "BROS.", the abbreviation of "FRATELLI", meaning "BROTHERS"; the English translation of "GUSTO", "LEGGEREZZA", "TRADIZIONE E INNOVAZIONE", "PANIGACCI DI PODENZANA", and "SLM" in the mark is "TASTE", "LIGHTNESS", "TRADITION AND INNOVATION", "PANIGACCI" (an Italian bread) "FROM PODENZANA", and "SLM" is the abbreviation of "SUL LIVELLO DEL MARE", meaning "ABOVE SEA LEVEL".
"F.LLI", "PANIGACCI DI PODENZANA 375 SLM"