35 Advertising; commercial business management; commercial administration; office functions; compilation of information in computer databases; marketing studies; organization of trade fairs for commercial or advertising purposes; computerized file management; marketing; retail sale in stores and via global computer networks of scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for the recording, transmission or reproduction of sound or images, magnetic data carriers, audio discs, compact discs, DVDs and other digital recording media, mechanisms for coin operated apparatus, cash registers, calculating machines, data processing equipment, computers, software, fire extinguishers, electronic agendas, mouse pads, downloadable image files, audiovisual teaching apparatus, calculators, mobile phone straps, school apparatus, special cases for photographic apparatus and instruments, spectacle cases, cases for contact lenses, covers and bags adapted for laptop computers, covers for mobile telephones, covers and cases for tablets and e-readers, sports goggles, sunglasses, spectacles, decorative magnets, hands-free kits for telephones, electronic pens for display units, electronic book readers, computer memories, USB memory sticks, downloadable electronic publications, electronic publications recorded on electronic media, light-emitting electronic pointers, mice hardware, wrist rests for use with computers, computer keyboards, electronic pocket translators, paper, cardboard, printed matter, bookbinding material, photographs, stationery, adhesives (glues) for stationery or household purposes, artists' materials, paintbrushes, typewriters and office supplies (excluding furniture), instructional or teaching material (excluding apparatus), plastic materials for packaging, printing type, printing blocks, paper knives office supplies, albums, almanacs, files office requisites, letter trays, pads stationery, drawing pads, calendars, document folders, loose-leaf binders, writing paper, notice boards of paper or cardboard, booklets booklets, paper clips, exercise books, adhesive tape dispensers stationery, brochures, forms, sleeves for books or exercise books stationery, document folders, erasers, staplers stationery, writing implements, notebooks, books, handbooks, geographical maps, markers stationery, book-markers, school supplies, paperweights, pen cases, pencil holders, pencil lead holders, clipboards office supplies, pen-holders, prospectuses, printed publications, periodicals, non-electronic blackboard pointers, journals periodicals, electric or non-electric pencil sharpeners, stands for pens and pencils, bookends, clothing, footwear, headgear, rucksacks, document holders, school satchels, card cases (note-cases), bags, handbags, sports bags