16 Printed matter, namely, booklets, guide books, newsletters, handbooks, periodicals in the field of business management, marketing, starting business, law and finance; general feature magazines; books in the field of business management, marketing, starting business, law and finance; printed publications, namely, booklets, guide books, newsletters, handbooks, periodicals in the field of business management, marketing, starting business, law and finance; newspapers; coupon books; printed mail response cards relating to promotional and enquiry response for further information; instructional, educational and teaching material in the field of business management, marketing, starting business, law and finance, except apparatus; personal organizers; appointment books; note books; notepads; day planners; stationery