35 Advertising; computerized file management; compilation of information into computer databases; systematization of data in a central file; administrative processing of gift and/or payment voucher purchase orders, cases (stationery) of cardboard or paper, pouches (stationery) of cardboard or paper, boxes (stationery) of paper or cardboard, especially boxes for use as gift boxes; publication of advertising texts; online advertising on a computer network; dissemination and updating of advertising matter; dissemination of advertising matter (leaflets, pamphlets, printed matter, samples); organization of exhibitions and events for commercial or advertising purposes; organization of competitions for commercial and/or advertising purposes; retail, mail order and on-line sale services via the Internet of paper, wrapping paper, cardboard, boxes of cardboard or paper, bags (envelopes, pouches) for the wrapping in paper or plastic, envelopes (stationery); retail, mail order and on-line sale services via the Internet of cases (stationery) of cardboard or paper, pouches (stationery) of cardboard or paper, boxes (stationery) of paper or cardboard, boxes of cardboard, especially for use as gift boxes; retail, mail order and on-line sale services via the Internet of printed matter, brochures, magazines, photographs, illustrated sheets of paper or cardboard, stationery, newsletters, business documents, posters, guides (printed matter), diaries, calendars, postcards; services of retail, mail order and on-line sale services via the Internet for magnets, USB Flash Drives, USB Flash Drives featuring music, downloadable music files, smokers' articles, cigar cutters, matches, cigar boxes or cases, ashtrays for smokers; services of retail, mail order and on-line sale services via the Internet for alcoholic beverages (except beers), rum, tobacco, cigars, the aforesaid goods of Cuban origin; administrative management of a platform for hosting and exchanging data, images, sounds, sound and/or video recordings, videos; administrative management of the processing of tickets, payment and/or gift vouchers, boxes and cases of cardboard for use as gift boxes, coupons having value on the purchase of goods, vouchers for exchange against goods