35 Advertising services; distribution of prospectuses and of samples; market study and analysis of market studies; marketing and advertising services provided by mobile telephone connections; advertising consultation, namely, providing advertising advice and advertising strategy advice; sales promotion for others; promoting the sale of goods and services of others through distribution of printed material and promotional contests, the issuance of loyalty discount cards; direct mail advertising services; publication and dissemination of advertisements and promotional and advertising texts; advertising agency services; marketing services and product merchandising services for others; public opinion polling; public relations; compilation of statistics; business organization auditing services relating to personnel management; business consulting and information services; assistance and support to industrial or commercial companies in their business operation; business management consulting; development of interactive marketing and communication strategies and concepts; marketing consultation, namely, providing advice in marketing and internal and external communication; press relations in the nature of public relations; organization of exhibitions for commercial or advertising purposes; customer canvassing services in the nature of market opinion polling studies via direct mail, through the press or by telephone; online advertising on computer communication networks; services for determining the audience share exposed to advertising messages, namely, market opinion polling studies; market analysis; arranging newspaper subscriptions for others; computerized file management; business consultancy, information or inquiries; compilation of information into computer databases; business consulting, namely, help and advice for business organization and management in the context of networks; services provided by a franchiser, namely, assistance in running or managing businesses, in business administration of transport, delivery, distribution, sorting, and storage of goods and parcels, in running or managing a commercial business within a network of shops within a network of points of sale of goods relating to sports; customer loyalty services using loyalty cards, discount cards for commercial, promotional and/or advertising purposes; retail store services, online retail store services, mail order catalog services, and television home shopping services featuring apparatus for the recording, reproduction, transmission of sound or images, software, computer peripheral devices, photographic, cinematographic and teaching apparatus and instruments, audiovisual and magnetic recording media, transmission media, reproduction and duplication of sound and/or images, recorded or blank information carriers, pre-recorded or blank video cassettes and video discs, pre-recorded or blank laser cassettes and laser discs, magnetic tape cassettes and recording discs, acoustic and audiovisual recording media, compact discs, video discs, optical discs, digital optical discs, digital versatile discs, electronic cards, electronic game cards, magnetic and electronic pens, computer programs, television programs on videotape, software on all types of media, television and/or audiovisual programs and interactive games, digital media for compilation and computerized editing, digitization of texts and/or images, fixed or animated, and/or sound for interactive or non-interactive use, databases and especially voice databases, text and sound data banks, image banks, electronic and automatic games used only with a television set and/or computer screen, computers, data communications software, diskettes, digital compact discs, games on digital optical disks, games on compact discs, optical goods, spectacles, spectacle cases, spectacle frames, calculating machines, apparatus for cable and satellite television, downloadable electronic publications in the form of magazines, books, newsletters, periodicals and travel guides, magnetic data carriers, recording discs, compact discs, DVDs and other digital recording media, data processing equipment, software, portable and hand-held digital electronic devices for the sending and receiving of telephone calls, facsimile, electronic mail, video content, instant messaging, music, audiovisual content and other multimedia content, and other digital data, data synchronization programs, applications for mobile telephones, computers and tablet computers for obtaining information relating to entertainment, sporting and cultural activities, computer applications for mobile telephones, computers and tablet computers, software downloadable from the Internet, computer programs, electronic game cards designed for use with telephones or tablet computers, paper, cardboard, cardboard articles, printed matter, newspapers, books, manuals, advertising brochures, brochures, publications, magazines, periodicals, paintings and engravings, wrapping paper, bags, small bags and sheets of paper or plastic, shields, signboards of paper or cardboard, labels not of textile, flags, posters, postcards, transfers, drawings, photographs, engravings, pictures, paper tapes or cards for recording computer programs, teaching media in the form of games printed matter, printing type, printing blocks, instructional and teaching equipment, calendars, maps, globes, posters, art prints, ready-made clothing for men, women and children, knitwear and hosiery, lingerie, underwear, pajamas, dressing gowns, sweaters, skirts, dresses, trousers, jackets, coats, haberdashery, layettes, neckties, scarves, belts, gloves, headgear, caps, socks, stockings, tights, bathing trunks, bathing suits, clothing for sports, except diving suits, waterproof clothing, fleeces, polo shirts, pullovers made of cotton, parkas, overvests, windcheaters, ski suits, sports shoes, beach shoes, ski boots, snow boots, slippers, football boots, training shoes, tennis shoes, gymnastics shoes, sailing shoes, surf and swim shoes, horse-riding boots, shoes for hiking and mountaineering, special footwear for sports, crampons, play suits for infants and children, toys, games, gymnastic and sporting articles not included in other classes, decorations for Christmas trees, balls for games, building blocks, playing balls, soap bubbles, playing cards, bingo cards, kites, confetti, checkers and chess games, flying discs, automatic games other than those adapted for use with television receivers only, board games, dolls, plush toys, puzzles, puppets, figurines, building games, other than those adapted for use with television receivers only