35 Advertising, including online advertising on a computer network; online advertising, promotional services and marketing services; business administration, business management and office work; business assistance, management and information services; wholesale store services, online wholesale store services, retail store services and online retail store services in the field of computer, video, internet, browser and mobile games, and software for other interactive, electronic or visual games; wholesale store service, online wholesale store service, retail store services and online retail store services in the field of computers and other computer hardware for use with computer, video, internet and browser games, mobile games, and other interactive, electronic or visual games; wholesale store services, online wholesale store service, retail store services and online retail store services in the field of software for processing electronic payments and of identification software for authenticating user information; wholesale store service, online wholesale store service, retail store services and online retail store services in the field of CD-roms, DVDs, usb flash drives, floppy disks, video image discs, laser discs, data cartridges, magnetic cards or encoded cards and other digital storage media; wholesale store service, online wholesale store service, retail store services and online retail store services in the field of operating instructions and user manuals, printed forms, working instructions, program documentation, manuals, handbooks, magazines, written support material, all in the field of computers and computer games; wholesale store service, online wholesale store service, retail store services and online retail store services in the field of stationery, calendars, note books, blank cards, posters, stickers, rub-on transfers temporary tattoo transfers similar to decals and removable tattoo transfers similar to decals, greeting cards, writing paper, envelopes, flags of paper; wholesale store service, online wholesale store service, retail store services and online retail store services in the field of clothing, namely, sweaters, hoods, jackets, jerseys, pyjamas for adults and children, mantles, shirts, t-shirts, tops, ties, socks, underwear, skirts, pants, shorts, body suits for adults and children, arm warmers, neck tubes, wrap-arounds, scarfs, gloves, costumes, eye shades, athletic uniforms, padded pants, padded shirts, padded shorts, head wear for adults and children, footwear for adults and children; business organizational management of a global online social network for users of computer, video, internet and browser games, mobile games, and other interactive, electronic or visual games and in particular for the purposes of organizing and participating in multi player games, games tournament, games leagues and games fairs; collection and systematization of information into computer databases; updating and maintenance of data in computer databases; organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; arranging and conducting of games fairs, in particular computer and video games fairs for commercial or advertising purposes