9 Computer software for organizing, displaying, and analyzing data in the fields of finance, financial investments, monetary affairs, insurance, real estate, mobile banking and telecommunications; computer programs for data processing in the fields of finance, financial investments, monetary affairs, insurance, real estate, mobile banking and telecommunications; computer application software for advertising and marketing in the fields of finance, financial investments, monetary affairs, insurance, real estate, mobile banking and telecommunications; applications for mobile telephones, namely, downloadable software development tools and applications used for displaying and disseminating mobile advertising matter; computer software platforms to provide application programming interface connectivity for advertising networks; computer software for disseminating advertising and marketing campaigns via the internet and mobile communications devices; downloadable software platforms for use by advertisers, editors and customers for creating and disseminating video content for advertising, marketing and sales promotion; collaboration software for enabling users to work together on data processing and analysis tasks, to complete projects, to share knowledge and information, and to manage shared documents in the fields of finance, financial investments, monetary affairs, insurance, real estate, mobile banking and telecommunications; computer software to act as an internet based platform for the sharing of information; computer software for application and database integration; computer software, namely, operating system programs and computer programs for tracking and analyzing online and mobile web surfing and purchasing activities; computer software for processing and management of marketing information; computer software to enable the creation, tracking, and servicing of advertising and marketing creative's via the internet and mobile internet; computer programs for use in inserting advertisements on the internet in response to characteristics of users accessing web sites; computer programmes for use in web and mobile web advertising and web and mobile web traffic analysis; electronic downloadable publications, namely, journals and technical papers in the field of finance, mobile banking, advertising and marketing; downloadable computer databases in the field of finance, mobile banking, advertising and marketing; data processing programs; data processing apparatus; computer software for creating searchable databases of information and data; computer software for data collection, data analytics, and audience measurement and insight; downloadable advertising and marketing data, facts, statistics and reports; downloadable computer software for developing, launching, displaying, editing, managing, measuring, tracking and analysing advertisements and sales and advertising campaigns; downloadable computer software for use in engaging in online advertising exchange, direct deals and cross promotion activities with other publishers and providers of online mobile applications; downloadable computer software for tracking, analysing and managing advertising, sales and e-commerce activities within mobile applications