35 Retail store services and on-line retail store services featuring cleaning, polishing preparations, soaps, perfumery, cosmetics, hair lotions, plates and goods of metal in general, cutlery; retail store services and on-line retail store services featuring video games, electronic games, machines and apparatus for entertainment and fittings therefor, video game programs, recorded programs for electronic games, eyeglasses, sunglasses and parts and fittings therefor, optical apparatus and instruments, protecting helmets, protective clothing and relative accessories, protective footwear, apparatus and devices for personal protection against accidents, multimedial library and multimedial content, downloadable and non downloadable, magnetic data carriers, recording discs, apparatus and instruments for recording, transmission, reproduction of sound or images and fittings therefor, computers and computer peripherals, mouse pads, software; retail store services and on-line retail store services featuring photographic and cinematographic apparatus, telephone apparatus and fittings therefor, apparatus for communication, electronic publications; retail store services and on-line retail store services featuring apparatus for recording, transmission, reproduction of sound and images and fittings therefor, recording discs, compact discs, DVDs and other digital recording media; retail store services and on-line retail store services featuring magnetic cards, electric and electronic apparatus and instruments for vehicles, electric and electronic apparatus and instruments for personal use, magnets, calculating machines, cases adapted specifically to contain the aforesaid articles; retail store services and on-line retail store services featuring automobiles and vehicles in general and parts and fittings therefor, apparatus for locomotion by land, air or water, spare parts for vehicles, pushchairs, strollers and fittings therefor; retail store services and on-line retail store services featuring clocks and watches, alarm clocks and parts and fittings therefor, signs, boxes, pins and lanyards of precious metals or coated therewith, precious metals and their alloys and goods made from these materials or coated therewith, jewellery, costume jewellery, horological and chronometric instruments; retail store services and on-line retail store services featuring ornamental novelty badges, commemorative stamps, paper, cardboard and goods made from paper and cardboard, albums, photograph albums, printed publications, printed periodicals, printed reports, pamphlets, magazines, yearbooks, encyclopaedias, books, brochures, newspapers, periodicals, printed matter, images, posters, calendars, diaries, planners, pens, pencils and stationery articles in general, labels, office requisites, photographs, adhesives; retail store services and on-line retail store services featuring bags and sacks of any material for packaging, lanyards for carrying objects made from paper; retail store services and on-line retail store services featuring key cases, key rings, cases and holders for diaries and weekly planners, for business cards, pamphlets, credit cards, pens, pencils, MP3 players, CDs, CD players, DVDs, DVD players, computer and mobile phones; retail store services and on-line retail store services featuring bags, handbags, travelling bags, rucksacks, tags for suitcases, unfitted vanity cases, note pads, goods made of leather and imitations of leather, valises, umbrellas, sun umbrellas, parasols, walking sticks; retail store services and on-line retail store services featuring statues and statuettes in any material, mirrors, picture frames, goods of wood, photograph frames, cushions, commemorative objects, ornaments; retail store services and on-line retail store services featuring fans for personal use, drinking straws, lanyards for carrying objects made of plastic, containers and accessories for household and kitchen purposes, hip flasks, insulating flasks, drinking bottles, bottles, mugs, cups, coffee cups, beer glasses, sets of liquor glasses, glasses, services, being dishes; retail store services and on-line retail store services featuring utensils and containers for the bathroom, for personal use and for personal hygiene, perfume sprayers, perfume vaporizers, glasses for candles, coin trays, goods of glass, porcelain and terracotta; retail store services and on-line retail store services featuring textile beach towels, towels, bed linen, bath linen, table linen, flags, standards, banners, pennants, textiles and textile products; retail store services and on-line retail store services featuring clothing, footwear, headgear, accessories for clothing, footwear and headgear, pins, badges for clothing, lanyards for wear; retail store services and on-line retail store services featuring scale model cars and scale model vehicles in general, games, toys, gymnastic and sporting articles, food products, beverages, smokers' articles; business assistance in the development and management of a commercial enterprise and of a chain of retail shops, restaurants, bars, cafes and other undertakings providing food and drink; assistance in the business management of sales points; business management assistance; business consultancy and organization in connection with the establishment of on-line retail sale services and the launching of on-line retail trading activities; customer service management for others, namely, supply of an on-line notice for the shipment, the promotion, the sale and the resale of articles on a computer network and/or by means of mobile telephony services; organization of exhibitions for commercial or advertising purposes; organization of trade fairs for commercial or advertising purposes; providing an on-line commercial information directory service on the Internet with the purpose of giving users a list of car dealers, retail stores and assistance centres; mediation of agreements regarding the sale and purchase of goods, namely, commercial assistance for the purchase of second hand automobiles; providing commercial information directories, through a global computer network or Internet; commercial information directory services on goods and services offered in the form of a guide to purchases on a global computer network and/or by means of mobile telephone services; business management and organization consultancy; business management assistance and consultancy; business management of hotels; commercial information and advice for consumers, being consumer advice shop; presentation of goods on communication media, for retail purposes; publication of publicity texts; sponsorship search; commercial administration of the licensing of the goods and services of others; procurement services for others, being purchasing goods and services in the nature of automobiles, automobile dealerships, and amusement park services for other businesses; sales promotion for others; advertising, market research and promotional services; advertising, marketing and promotional consultancy and assistance services; commercial trading and consumer information services, namely, arranging of trading transactions and commercial contracts; location of freight cars by computers, namely, monitoring services for business purposes to ascertain the geographic locations of movable objects, namely, freight cars; advertising; on-line advertising on a computer network; promotion of goods and services by preparing and organizing promotional contests and competitions with prizes to be won, on a global computer network and/or by means of mobile telephony services; promotion of goods and services by placing advertisements and advertising displays on an on-line electronic site accessible via a global computer network and/or by means of mobile telephony services; on-line promotion of computer networks and websites