35 Advertising services; business management; business administration; office functions; development of professional business and organizational concepts; arranging and conducting advertising events; marketing services; marketing studies; marketing analysis; publication of publicity texts; updating of advertising materials; distribution of products for advertising purposes; arranging and organizing advertising; retail store and wholesale services, via the internet and via retail stores featuring data processing equipment, computers, computer software, application software for mobile terminals, video games, computer games in the form of computer programs stored on data carriers, software for video games, teaching apparatus and instruments, apparatus for recording, transmission and reproduction of sound or images, magnetic data carriers, recording discs, compact discs, DVDs and other digital recording media, paper, printed matter, in particular periodicals, brochures, books, notebooks, magazines, comics, comic strips, dictionaries, reference books, newsletters and journals, calendars, catalogues, flyers, posters, placards, postcards, bookbinding material, gift wrapping paper, photographs, stationery, decalcomanias, stickers, table mats, adhesives for stationery or household purposes, artists' materials, paint brushes, office requisites, except furniture, instructional and teaching materials, plastic materials for packaging, mats for beer glasses, babies' bibs of paper, household or kitchen utensils and containers, cups, plates, glasses, mugs, bread boards, heat-insulated containers for beverages, pitchers, jugs, decanters, cooking pot sets, cooking pots, household pans, kitchen pans, napkin rings, cooking utensils, kitchen containers, bowls, combs and sponges, brushes, except paintbrushes, unworked or semi-worked glass, glassware, porcelain and earthenware, textiles and textile goods, not included in other classes, bed covers, table covers, clothing, footwear, headgear, clothing layettes, nightwear, lingerie, body linen garments, bibs, not of paper, headscarves, scarves, shawls, carpets, rugs, mats and matting, non-textile wall hangings, memory games, playing cards, toys, novelties for parties and dances, party favours, computer game apparatus, handheld devices for playing video games, Christmas decorations