16 Paper, cardboard; telephone number books, address books, agendas, diaries, pocket diaries, stationery-type portfolios, blank writing journals, day planners, note books, exercise books, writing pads, paper albums, namely, scrapbooks; loose writing paper; greeting cards; blank memo note paper; paper luggage tags; printed matter, namely, books, in the field of music, arts, travel, entertainment, food and beverage, education; magazines, in the field of music, arts, travel, entertainment, food and beverage, education; newspapers, travel guide books, calendars, post cards, posters, book marks, photographs, photograph albums; stationery, paper folders, paper file jackets, paper document expanding files; folders for documents of leather or imitation leather