35 Retail store services and mail order via the internet of articles in the field of fitness and sports, namely, DVDs, computer peripheral devices, USB flash drives, sound recording disks, audio-video compact disks, CD-ROMs, recorded audio and video cassettes and diskettes, interactive compact disks, suits for underwater sports, diving goggles and masks for underwater sports, wet and dry suits for diving and underwater swimming, breathing apparatus for diving, protective clothing for water activities, life jackets, protective helmets, gloves for protection against accidents, gloves for divers, optical goods, spectacles, spectacle frames, spectacle cases, spectacle chains, clothing, sportswear and casual clothing, protective clothing for surfing, windsurfing and water skiing, and for other water sports, wet suits, suits for water sports, swimsuits, footwear, footwear for walking, hiking footwear, for beach use, for skiing, sports, underwater activities, headgear, namely, hats, caps and visors, bonnets, belts, gloves, scarves, neckties, hosiery, socks, bedroom slippers, underwear, towels and beach towels; Publicity by means of editorial advertising on behalf of others for the promotion of various goods and services in the field of current events, sports, famous people, cinema and politics, by means of commercial partnership operations; Interactive advertising offers, namely, advertising of goods and services of others, online via a global computer network; Rental of advertising time for goods and services of others on communication media; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Consulting in sales techniques and management; Commercial information services in connection with the sale and promotion of various goods and services of others in the field of current events, sports, famous people, cinema and politics