35 The bringing together, for the benefit of others, of coffee, mixtures of coffee, coffee extracts, coffee substitutes, tea, tea extracts and tea-based preparations, cocoa and preparations having a base of cocoa, chocolate, chocolate products, sugar, natural sweeteners, honey and honey substitutes, treacle syrup, confectionery, pastries, bakery products, cakes, sandwiches, sweets, biscuits, food products based on rice, on flour or on cereals, flour, spices, flavorings and seasonings, non-electric coffee machines, parts and accessories thereof, non-electric coffee grinders, parts and accessories thereof, coffee filters, household or kitchen utensils and containers, articles of glass, porcelain, majolica or earthenware, cups, coffee cups, cappuccino cups, tea cups, chocolate cups, cups for chocolate-based beverages, mugs, tea pots, sugar bowls, plates, glasses, napkin holders, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; advertising; advertising and publicity services provided via television, radio or mail; business management; providing management assistance relating to coffee and tea stores; coffee and tea store franchising services; business consultancy relating to coffee and tea store franchising services; providing professional business services assistance in the management, establishment, design, construction, equipping and operation of coffee and tea stores, restaurants and take-away food stores; business advisory services relating to the setting up of and running of coffee and tea stores, restaurants and take away food stores; promotion and advertising services; business advice and consultancy; business advice relating to franchising; commercial management; arranging and conducting of promotional and marketing events; organization of exhibitions and events for commercial or advertising purposes; assistance and advice regarding business organization and management; consultancy services relating to advertising; publicity and marketing; on-line advertising