16 Printing products, particularly instruction manuals, printed forms, questionnaires, newsletters, books, catalogs, prospectuses, journals (magazines), magazines, newspapers (periodicals), loose-leaf pads and loose-leaf collections, calendars, appointment diaries, notebooks, adhesive notepads; printed publications; pencils, ball-point pens and other stationery articles; instructional or teaching material (except apparatus); all the aforesaid goods of Swiss origin