35 [ Advertising services; business management; business administration; providing office functions; ]customer club services, for commercial, promotional and/or advertising purposes; [ retail store services in the field of wine; compilation of trade and business price and statistical information; ] retail store services and online retail store services in the fields of [ scientific, measuring, photographic, cinematographic, optical, weighing, measuring, signaling, supervising and teaching apparatus and instruments, apparatus and instruments for conducting, switching, converting, accumulating, storing and controlling of electricity, apparatus for recording, transmission or reproduction of sound, images or data, magnetic data carriers, downloadable electronic publications provided on-line from databases or the internet, recordings of sound and/or images in any media, pre-recorded video and audio tapes, DVDs, compact disks, cassette tapes, binoculars, cases for binoculars, cameras, camera cases, encoded magnetic cards, credit cards, debit cards, charge cards, film recordings, calculating machines, compasses, computer software, including downloadable computer software, recorded computer operating programs, data processing equipment and computers, electronic data processing and telecommunications software, telecommunications apparatus and instruments, including for mobile telecommunications and for fixed network and mobile radio area communications, apparatus and instruments for transmitting and receiving communications, cases for mobile phones, data media, computer games software, electronic diaries, mouse mats, laptop carrying cases, cases for electronic diaries, phonographic records, rulers, photograph slides, spectacle frames and sunglasses, cases for spectacles and sunglasses, opera glasses, magnets, downloadable sound and image files, magnetic media, video recordings downloadable from the internet, screensavers, background artwork for computer screens of electronic apparatus (downloadable graphics or image files), downloadable images for display by electronic apparatus such as computers and mobile telephones, downloadable films, film clips, music and speech files for use by electronic apparatus such as computers and mobile telephones, protective clothing, downloadable online text, data and images, software to enable uploading, downloading, capturing, posting, showing, editing, playing, streaming, viewing, previewing, displaying, tagging, blogging, sharing, manipulating, distributing, publishing, reproducing, of electronic media, multimedia content, videos, movies, pictures, images, text, photos, games, user-generated content, audio content, and information via the internet or other computer and communications networks, ] printed publications, printed matter, books, magazines, newsletters, periodicals, [ bookbinding material, photographs, graphic prints, stationery, postcards and note cards, greeting cards, diaries, blank personal journals, personal journals containing printed matters relating to personal and professional achievements, calendars, passport holders, cheque book holders, book covers, bookmarks, bookends, decalcomanias, bags of paper or plastics for packaging or household use, flags of paper, looseleaf binders, photograph albums, passport holders, paper knives, beer mats, paperweights, pictures, stencils, drawing instruments, materials and pads, pens, pencils, pen cases, pencil cases, writing cases, posters, placemats of paper, tablecloths of paper and napkins of paper, adhesives for stationery or household purposes, artists' materials, paint brushes, paint boxes for children, typewriters and office requisites other than furniture, instructional and teaching materials other than apparatus, typewriters, packaging materials, plastic materials for packaging, printers' type, printing blocks, disposable nappies of paper for babies, animal skins, hides, trunks and travelling bags, umbrellas and parasols, walking sticks, whips, harness and saddlery, luggage, suitcases, overnight cases, leather cases, handbags, tote bags, toiletry bags, clutch bags, purses, wallets, document cases, book, notepad and/or personal organizer covers, briefcases, carrying cases for documents, credit card holders, key cases, business card cases; ] providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses