35 [ Advertising consultancy and business organizational consultancy regarding the management and monitoring of shops; arranging and concluding commercial transactions for others; arranging contracts for the buying and selling of goods and the provision of services; business management of shops, for others, in particular shops selling clothing, outdoor equipment and sporting articles, and franchising in connection therewith, namely, the arranging and concluding of commercial transactions in the field of the aforesaid services, and arranging and concluding of contracts, in particular the commercial administration of the licensing of goods and services of others; providing of professional business, organizational and marketing consultancy to shop operators; sales promotion and advertising for shop operators; wholesale and retail store services featuring impregnating chemicals, in particular for clothing, footwear, awnings, textiles, textile goods, bleaching preparations and other substances for laundry use, washing preparations for weatherproof clothing, soaps, perfumery, essential oils, cosmetics, hair lotions, dentifrices, creams for leather, shoe cream, scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking, supervision, life-saving and teaching apparatus and instruments, protective helmets, electric apparatus and instruments, mechanical and electronic navigational instruments, directional compasses, altimeters, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, magnetic, optical and digital data carriers other than unexposed films, including floppy disks, magnetic tapes, optical discs, CD-ROMs, CD-Is, DVDs, USB flash drives, magnetic data carriers, recording discs, ] bags adapted for laptops, bags and cases for electric apparatus, including computers, mobile telephones, compact disc players, MP3 players, MD players, cameras, [ sunglasses, spectacle cases, anti-glare glasses and sleeping masks, ] bags for bicycles, leather and imitations of leather, [ goods of leather and imitations of leather, ] cases, in particular travelling bags, [ bags, ] briefcases, pouches, sacks, in particular trunks, sports bags, carrier bags and shoulder bags, travel pouches, carrying bags and packing bags, waist packs, backpacks and packsacks, daypacks, shopping bags, handbags, toilet cases and wash bags and pouches, towel bags and pouches, [ child carriers, ] school satchels, school bags, chest pouches, including for passports, document bags, briefcases and belt pouches for documents, purses, pocket wallets, key cases, [ parasols and umbrellas, walking sticks, mountaineering sticks, trekking poles, saddlery, sleeping bags, mattresses, in particular air mattresses, seat cushions, pillows, containers for transporting and conserving liquids and foodstuffs, drinking bottles and containers, insulated flasks and mugs, crockery of porcelain and earthenware, camping crockery, picnic crockery, ropes, straps of textile, nets, tents, awnings, tarpaulins, sails, ] bags, envelopes and pouches of textile, for packaging, sacks and bags, textiles and textile goods, cotton fabrics, woolen fabrics, textile linings, non-woven fabrics, [ bath linen, except clothing, towels of textile, blankets, namely, travelling rugs, woolen blankets, fleece blankets, ] clothing, footwear, headgear, clothing accessories, braces for clothing and suspenders, clothing belts, insoles, shoe soles, shoelaces, key straps and lanyards, ornamental novelty badges and buttons, slide fasteners and zippers and zipper pulls [, mats, in particular for gymnastic, sporting, travel, trekking and camping purposes, games and playthings, gymnastic and sporting equipment, gymnastics and sports equipment ]