35 The bringing together, for the benefit of others, of a variety of jewelry, precious stones, semi-precious stones, bracelets, bangles, necklaces, rings, earrings, cufflinks, pendants, lockets, chains, charms, pearls, precious stones set in gold, silver or platinum, semi-precious stones set in gold, silver or platinum, articles of jewelry with ornamental stones, brooches, decorative pins, fashion jewelry, costume jewelry, cases adapted to contain items of jewelry, jewelry boxes, jewelry cases, jewelry made from crystal, jewelry made of glass, jewelry made of precious metal or coated or plated with precious metal, parts and fittings for all the aforementioned goods, enabling customers to conveniently view and purchase those goods from a retail store, from stores in stores, from pop up stores and/or or via a website; provision of commercial information, advice and assistance in relation to aiding purchasers in the selection and purchase of jewelry, precious stones, semi-precious stones, bracelets, bangles, necklaces, rings, earrings, cufflinks, pendants, lockets, chains, charms, pearls, precious stones set in gold, silver or platinum, semi-precious stones set in gold, silver or platinum, articles of jewelry with ornamental stones, brooches, decorative pins, fashion jewelry, costume jewelry, cases adapted to contain items of jewelry, jewelry boxes, jewelry cases, jewelry made from crystal, jewelry made of glass, jewelry made of precious metal or coated or plated with precious metal, parts and fittings for all the aforementioned goods; advertising, marketing and promotional services; the placing of advertisements for others; the organization of fashion shows for commercial purposes