9 electronic measuring and control systems and their structural components and parts, namely, electronic controls used for direct or indirect operation of, for regulating or influencing the traveling speed of, acceleration or deceleration of, and for measuring the number of users of lifting and transporting equipment, namely, elevators, escalators, moving walkways and other vertical, horizontal and inclined conveyor systems; apparatus and installations for access control, namely, electric control panels, touchscreens, computer hardware, peripheral component interface (PCI) hardware, LAN (local area network) hardware, and building and elevator management software, all for use in providing control over building access and elevator access; access control systems; [ electronic time keeping systems, comprised of timers and timing sensors, as well as structural components and parts for all the aforesaid goods; computer chips and other electronic identification devices, namely, magnetically encoded identity cards, magnetically encoded identification bracelets, encoded identity cards, encoded key cards, integrated circuit cards and components, card readers for magnetically encoded identification cards and encoded key cards, and encoded electronic chip cards for identifying particular users of computers and mobile telephones; electronic remote controls for doors, turnstiles, and gates; ]electronic indoor and outdoor guidance apparatus and systems, namely, GPS navigation devices, electric navigational instruments, and satellite-aided navigation apparatuses and systems, as well as their structural components and parts; electronic equipment for advertising, namely, computer screens, flat panel display screens, touch screens, video screens, [ computer monitors, digital signage monitors, TV monitors, electric signs, electronic LED signs, mechanical signs, neon advertising signs, and luminous signs. computer software for monitoring and controlling elevators, escalators, moving walkways, automated doors, turnstiles and gates; ] computer software for monitoring and controlling security and access control systems; computer software for monitoring and controlling indoor and outdoor guidance and navigation systems, namely, [ GPS guidance and navigation systems, wireless local area networks guidance and navigation systems, ] cellular guidance and navigation systems, [ radio-based guidance and navigation systems, radar-based guidance and navigation systems, satellite-based guidance and navigation systems, and ultrawideband guidance and navigation systems; computer design software, namely, software for designing conveying equipment in the nature of conveyors, escalators, elevators, and the like, for designing the routes used by conveying equipment in the nature of conveyors, escalators, elevators, and the like, and for designing systems for conveying equipment in the nature of conveyors, escalators, elevators, and the like; ] electronic alarms, namely, [ alarm installations and alarms, and emergency phones, namely, telephones; warning bells, fire alarms, burglar alarms, ] emergency call devices [ in the nature of telephone call boxes, and misuse alarms and malfunction alarms for the detection and alert of misuse and malfunction of conveyors, escalators, elevators, and the like; ] computer software and software applications for mobile phones, smart phones and mobile computers used for interfacing mobile phones, smart phones and mobile computers with elevators, escalators, [ automatic doors, ] turnstiles, [ gates, ] indoor and outdoor guidance and navigation systems, access control systems [ and time keeping systems; ] supervision installations for monitoring human activity, namely, video monitors, electronic and electronic video surveillance installations, infrared beam detectors, and cameras