35 [ Advertising; business management, business administration; office functions; organisation, operation and supervision of loyalty and incentive schemes, namely, providing incentive award programs for customers through the issuance and processing of loyalty coupons for frequent use of participating businesses; providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; advertising services provided via the Internet; production of television and radio advertisements; accountancy; auctioneering; trade fairs, namely, organization of exhibitions and trade fairs for business and promotional purposes; data processing; provision of business information; retail store services, ] Mail order retail services and electronic shopping retail store services connected with sporting articles, sports equipment, sports clothing, [ sports footwear, ] protective clothing, [ protective footwear, drinking bottles, drinking flasks, markers, keyrings, miniature keyrings, pens, miniature pens, stationery, gum guards, gum guards for protection in sport, gum shields, gum shields for protection in sport, protective clothing, body armour for the protection of various parts of the body for use in sports activities, protective headwear, protective helmets, protective helmets for use in sports, ] protective gloves, face protectors, padding and protective shields for legs, [ knees, thighs, hips, back, chest, neck, shoulders, arms, groin, hands, elbows and wrists, body suits containing padding or protective shields, trophies, medals, plaques, statuettes, figurines, cups, tankards, jewellery, games, computer games, clothing, leather goods, luggage, ] bags, balls [ ; consultancy, information and advisory services relating to all of the aforesaid services ]