35 Retail and wholesale store services, and online retail and wholesale store services, featuring eyewear, correcting lenses being optics, scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking, life-saving and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, compact discs, DVDs and other digital recording media, mechanisms for coin-operated apparatus not in the field of games or video games, cash registers, calculating machines, data processing equipment, computers, computer software not in the field of games or video games, fire-extinguishing apparatus, vehicles, apparatus for locomotion by land, air or water, printed matter not in the field of games or video games, adhesives for stationery or household purposes, typewriters and office requisites, except furniture, instructional and teaching material, except apparatus, not in the field of games or video games, plastic materials for packaging, printers' type, printing blocks, leather and imitations of leather, and goods made of these materials, animal skins, hides, trunks and travelling bags, umbrellas and parasols, walking sticks, whips, harness and saddlery, textiles and textile goods, bed covers, table covers, clothing, footwear, headgear, games and playthings, gymnastic and sporting articles, decorations for Christmas trees, meat, fish, poultry and game, meat extracts, preserved, frozen, dried and cooked fruits and vegetables, jellies, jams, compotes, eggs, milk and milk products, edible oils and fats, coffee, tea, cocoa and artificial coffee, rice, tapioca and sago, flour and preparations made from cereals, bread, pastry and confectionery, ices, sugar, honey, treacle, yeast, baking-powder, salt, mustard, vinegar, sauces, being condiments, spices, ice, beers, mineral and aerated waters and other non-alcoholic beverages, fruit beverages and fruit juices, syrups and other preparations for making beverages, alcoholic beverages, except beers; Promoting a series of films for others; Film production for the purpose of publicity, namely, advertisements; Production of advertising films; Business management services, namely, assistance in the development and management of a commercial enterprise and of a chain of retail shops; Business management consultancy; Providing an on-line commercial information directory service on the Internet with the purpose of giving users a list of car dealers, retail stores and assistance centres; Advertising; Advertising of goods and services on the Internet and by means of mobile telephony services and by electronic mail; Commercial information and advice for consumers, being consumer advice shop; Advertisement services, namely, presentation of goods on communication media for retail purposes; Promotion of goods and services by placing advertisements and advertising displays on an on-line electronic site accessible via a global computer network and by means of mobile telephony services; none of the foregoing in the field of games or video games