35 Advertising and marketing services; business management; public relations services; advertising and promotional prospecting; brand consultancy and brand creation services; design and organization of publicity campaigns and advertising materials; creation, research, development and implementation of brand names, slogans, lettering and logos; mobile advertisements and direct mail advertisements; dissemination of advertising material via computer networks; marketing; consulting in marketing, as well as relating to internal and external business communications; consultancy for firms relating to organization and management; developing strategies and concepts for marketing purposes; consulting and information on the commercial management of companies, electronic marketing and business management, all such services in connection with the commercialization of services and goods; media buying services, namely, purchasing time and space for the delivery of advertising messages through print space, indoor space, outdoor space, broadcast time or other media such as optical discs or website space/time; employment agency and consulting with regard to personnel and personnel management; provision, secondment and rental of personnel (temporary or not), as well as recruitment and selection of personnel, also for replacement, in particular for the requirements of the new media sector; setting up and management of databases; organization of trade fairs and exhibitions for commercial purposes; administrative processing of order forms in connection with services provided by a mail order enterprise; drawing-up of statistics; market study, research and analysis; rental of office machines; document reproduction; business information, also via the internet, a cabled network or other forms of data transfer; secure electronic storage of electronically stored data or documents; updating of data in the context of managing internet sites; advertising, especially designing advertising material; editing of texts and laying out of pages for advertising purposes