9 [ Computer game programs; ] computer game software; computer and video games software; [ downloadable electronic publications in the nature of books, magazines, newsletters, in the field of computer software; ] interactive entertainment game software [; discs, tapes, cartridges, CD-ROMs and other magnetic, electronic or optical media, all bearing computer games software or video games; software and apparatus for downloading, transmitting, receiving, providing, publishing, extracting, encoding, decoding, reading, storing and organizing audiovisual, videographic and written data; computer software for gathering, processing, monitoring, analysing, managing and/or reporting information; computer software for gathering, processing, monitoring, analysing, managing and/or reporting information concerning usage and performance of software, applications, computer and video games, websites, virtual worlds and audio visual content; computer software for gathering, processing, analysing, managing and reporting information concerning online, Internet and web site activity; computer software for data mining, data query, data processing and data analysis; computer software for designing, developing, modifying and improving computer software, applications, computer and video games, websites and audio visual content and the marketing, promotion, sale, distribution, monetization and operation of the foregoing ]