35 Franchising, namely, providing consultation in the fields of business organization and promotion, advertising concepts, procurement, and range of goods; consultancy relating to the presentation of goods and services, all of the above relating to the establishment and operation of restaurants, bars, coffee shops, snack bars and bakeries; advertising services for third parties; retail store services and wholesale store services featuring paper, cardboard and goods made of these materials, printed matter, book binding material, photographs, plastic materials for packaging, furniture, mirrors, picture frames, goods made of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, tortoiseshell, amber, mother-of-pearl, meerschaum, substitutes for all these materials, or of plastics, household or kitchen utensils and containers not of precious metal or coated therewith, combs and sponges, brushes except paint brushes, articles for cleaning purposes, steelwool, glassware, porcelain and earthenware, poultry and game, fish, meat extracts, preserved, dried and cooked fruits and vegetables, jellies, jams, compotes, eggs, edible oils and fats, packaged light entrees consisting of or mainly consisting of meat, meat products, cheese, cheese preparations, eggs, fruits and vegetables, delicatessen salads on the basis of meat, fish, vegetables, fruit, potatoes, eggs and/or cheese, except macaroni, rice and pasta salad, soups, butchery products, namely meat, poultry and game, charcuterie, milk and milk products excluding ice cream, ice milk, and frozen yogurt, prepared and packaged light meals consisting primarily of fruits, vegetables, eggs, processed potatoes, cheese or cheese preparations, desserts predominantly consisting of milk and milk products excluding ice cream, ice milk, and frozen yogurt, pastries, in particular bread, bread rolls, baguettes and pastries with and without stuffing, confectionery, namely candy, candies, chocolate candies, sandwiches, muesli, pizzas, light entrees mainly consisting of pastries, desserts, mainly consisting of pasta, rice or cereal preparations, coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee, flour and preparations made from cereal, namely prepared and semi-prepared bakery products, namely bread, bread rolls, baguettes, biscuits and croissants, packaged light entrees consisting of or mainly consisting of cereal preparations, flavored ices, honey, treacle syrup, yeast, baking-powder, salt, mustard, vinegar, sauces, spices, ice for refreshment, delicatessen salads, namely pasta and rice salads and salads mainly consisting of cereal preparations, beers, mineral and aerated waters and other non-alcoholic drinks, fruit drinks and fruit juices, syrups and other preparations for making beverages, alcoholic beverages, except beers; business management consulting in the field of restaurants, bars and coffee shops; providing office functions