The mark consists of the word "ulaola" in Helvetica nueu lt std 35 thin kowalsky, under the word the phrase "sell unique" followed by the symbol for inequality and "buy original", above the word are the colored band of rectangle squares.
The color(s) small rectangles in the following sequence, pantone: process magenta, 492, 375, 363, process blue, 370, 3965, 1805, process magenta, 186, 1795, 144, 163, 424, process blue, violet, 2592, 1815, 3965, 1805, 1795, 1995, 375, 3415, process blue, 4495, 1575, 378, 347 is/are claimed as a feature of the mark.