35 Advertising for theme parks, historical buildings, historical and heritage monuments, museums, waxworks, zoos, aquariums, marine life centers, observation wheels, observation platforms, theme park rides, amusement arcades, zoological gardens, cinemas and ice-skating rinks; business management of theme parks, historical buildings, historical and heritage monuments, museums, waxworks, zoos, aquariums, marine life centers, observation wheels, observation platforms, theme park rides, amusement arcades, zoological gardens, cinemas and ice-skating rinks, for others; business administration in the field of theme parks, historical buildings, historical and heritage monuments, museums, waxworks, zoos, aquariums, marine life centers, observation wheels, observation platforms, theme park rides, amusement arcades, zoological gardens, cinemas and ice-skating rinks for others; providing office functions for others in the field of theme parks, historical buildings, historical and heritage monuments, museums, waxworks, zoos, aquariums, marine life centers, observation wheels, observation platforms, theme park rides, amusement arcades, zoological gardens, cinemas and ice-skating rinks; organization, operation and supervision of loyalty and incentive schemes for commercial, promotional or advertising purposes in the field of theme parks, historical buildings, historical and heritage monuments, museums, waxworks, zoos, aquariums, marine life centers, observation wheels, observation platforms, theme park rides, amusement arcades, zoological gardens, cinemas and ice-skating rinks with the aforementioned loyalty and incentive schemes not involving a relational database management system comprised of software modules that store and manage information for the administration of promotion or incentive programs; the aforementioned services exclude business information management, business analytics, business process improvement, and systems development and do not involve or feature magic shows, presentations by magicians, and/or information on magic/magicians