35 Administration of the business affairs of retail stores, namely, business administration in the field of retail store services; administration of the business affairs of franchises, namely, business administration in the field of franchising; administrative processing and organizing of mail order services, namely, administrative processing of purchase orders within the framework of services provided by mail-order companies, and operating, assisting and outsourcing the operation of a distribution center or warehouse facility containing mail order or distribution inventory; business administration services relating to sales methods; direct marketing services; organization and conducting of product presentations; product sampling, namely, sample distribution, distribution and dissemination of advertising materials in the nature of product samples; display services for merchandise, namely, retail shop window display arrangement services, window display arrangement services, business merchandising display services; online trading services in which seller posts products to be auctioned and bidding is done via the Internet featuring bleaching preparations and other substances for laundry use, cleaning, polishing, scouring and abrasive preparations, soaps, perfumery, essential oils, cosmetics, hair lotions, dentifrices, pharmaceutical and veterinary preparations, sanitary preparations for medical purposes, dietetic substances adapted for medical use, food for babies, plasters, materials for dressings; retail store services featuring bleaching preparations and other substances for laundry use, cleaning, polishing, scouring and abrasive preparations, soaps, perfumery, essential oils, cosmetics, hair lotions, dentifrices, pharmaceutical and veterinary preparations, sanitary preparations for medical purposes, dietetic substances adapted for medical use, food for babies, plasters, materials for dressings; services rendered by a franchisor, namely, assistance in the running or management of industrial or commercial enterprises