35 The bringing together for the benefit of others, of a variety of goods, enabling customers to conveniently view, select and purchase those goods from general merchandise catalogues by mail order or by means of telecommunications, from a general merchandise Internet website, or from a retail store specialising in the marketing and sale of electrical, electronic and household goods including personal computers, computer hardware, computer peripherals and accessories, computer software, photographic and cinematographic equipment, domestic appliances, personal care appliances, telecommunications and communications products and ancillary equipment, DIY and garden tools; organisation, management and supervision of sales and promotional incentive schemes; customer loyalty schemes; advertising; marketing, market analysis; marketing research; business management; business administration; office functions; advisory, information and consultancy services in relation to the foregoing services; promotional advisory, information and consultancy services relating to electrical, electronic and household goods, including personal computers, computer hardware, computer peripherals and accessories, computer software, photographic and cinematographic equipment, domestic appliances, personal care appliances, telecommunications and communications products and ancillary equipment, DIY and garden tools and ancillary equipment; advisory, information and consultancy services in relation to the foregoing services