35 Advertising; business management; business administration; office functions; retailing and wholesaling of scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life and teaching apparatus and instruments, apparatus and instruments for conducting, switching, transforming, accumulating, regulating and controlling electricity, apparatus for recording, transmission and reproduction of sound and images, magnetic data carriers, recording discs, automatic vending machines and mechanisms for coin-operated apparatus, cash registers, calculating machines, data processing equipment and computers, electronic devices for the control of motor vehicles, software