Color is not claimed as a feature of the mark.
The mark consists of two parts: a graphic part and the text; the graphic part is composed by a rounded off square whose outline is characterized by a thick line with a thinner outlined heart inside of it; the text is composed by three lines saying: "LOVE", in the first line; "BELLA", in the second line and "VITA", in the third line; the text is written using the "U.S. 101" character.