35 [ On-line and non-on-line retail and wholesale store services of video games, video game machines, amusement apparatus and games, adapted and not adapted for use with television receivers and with an external display screen or monitor, and their accessories, computer game equipment, video game cassettes, cartridges and discs, recorded programs for video games, computer game programs, cars, land vehicles and structural parts thereof, paper, goods of paper and cardboard, printed publications, stationery articles, office requisites, key cases, key holders, goods made of leather or leather board, cases, holders and covers of leather or leather board, bags of all kind, handbags, backpacks, suitcases, traveling bags, luggage, umbrellas, umbrellas with seats, parasols, walking sticks, walking stick seats, clothing for pets, collars and leads for pets, fur-skins, saddlery, clothing articles, footwear, headgear, model cars, scale model racing vehicles, racing car model silhouettes, full-size car replicas for sporting exhibitions and entertainment purposes, toys, playthings, gymnastic and sporting articles; franchising, namely, services rendered by a franchisor, that is transfer of business and organizational know-how in the running of establishments as franchises; assistance in the development and management of a commercial enterprise, of a chain of retail shops, restaurants, bars, cafes and other establishments for facilities engaged in providing food and drinks prepared for consumption; retail outlet management assistance; business assistance, business consultancy and organization in connection with the establishment of on-line retail sale services and the launching of on-line retail trading activities; auctioneering; organization of exhibitions for commercial or advertising purposes, organization of trade fairs for commercial or advertising purposes, public relations, shop window dressing, marketing research, marketing studies, business investigations, market surveys; mail-order services featuring magazines, clothing, toys, video games; commercial assistance in the purchase of second-hand cars; advertising, advertising of goods and services on the Internet and by means of mobile telephony services and by electronic mail, layout services for advertising purposes, modelling for advertising or sales promotion, on-line advertising on a computer network, presentation of goods on communication media for retail purposes, publication of publicity texts, sponsorship search, promotion of goods and services of others by preparing and organizing promotional contests and competitions with prizes to be won, on a global computer network and/or by means of mobile telephony services; promotion of goods and services of others by placing advertisements and advertising displays on an on-line electronic site accessible via a global computer network and/or by means of mobile telephony services; business information services provided online from a global computer network or the Internet; business management and organization consultancy, business management of hotels; commercial administration of the licensing of the goods and services of others ]