35 The bringing together, for the benefit of others, of radio frequency apparatus and systems, electronic identification apparatus, chips and microchips for identifying physical objects, downloadable or recorded software for radio frequency identification and also for identifying physical objects, RFID systems and RFID solutions for identifying physical objects, transponders, radio-frequency identification transponders, transponder systems, radio frequency data receiving systems from an object, RFID readers, radio frequency identification tag readers, prerecorded video cassettes, videodiscs, CD-ROMs, DVDs, downloadable MP3 files and podcasts featuring music, games, animation, artistic performances, topics of general interest and in the field of culture, art, literature, history, travels, fashion, science, technology, economics, society, politics, prerecorded CD-ROMs featuring videos or software related to radio-frequency identification apparatus and systems, tapes for recording sound and images, electronic tags for goods, radio frequency identification tags, cellular phones, downloadable electronic publications in the nature of magazines, periodicals, newspapers, daily newspapers, books, instruction handbooks, reference guides and catalogues all featuring topics of general interest and in the field of culture, art, literature, history, travels, fashion, science, technology, economics, society, politics, near field communications apparatus, instruments and equipment, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; on-line and non-on-line retail and wholesale services of radio frequency apparatus and systems, electronic identification apparatus, chips and microchips for identifying physical objects, downloadable or recorded software for radio frequency identification and also for identifying physical objects, RFID systems and RFID solutions for identifying physical objects, transponders, radio-frequency identification transponders, transponder systems, radio frequency data receiving systems from an object, RFID readers, radio frequency identification tag readers, prerecorded video cassettes, videodiscs, CD-ROMs, DVDs, downloadable MP3 files and podcasts featuring music, games, animation, artistic performances, topics of general interest and in the field of culture, art, literature, history, travels, fashion, science, technology, economics, society, politics, prerecorded CD-ROMs featuring videos or software related to radio-frequency identification apparatus and systems, tapes for recording sound and images, electronic tags for goods, radio frequency identification tags, cellular phones, downloadable electronic publications in the nature of magazines, periodicals, newspapers, daily newspapers, books, instruction handbooks, reference guides and catalogues all featuring topics of general interest and in the field of culture, art, literature, history, travels, fashion, science, technology, economics, society, politics, near field communications apparatus, instruments and equipment; advertising and directory services, namely, promoting the services of others by providing a Web page featuring links to the Websites of others; advertising via electronic media and specifically the Internet; publication of publicity texts, on-line advertising on computer networks; providing information about goods and advice consumers through radio frequency apparatus and systems; provision of access to WebPages and Websites through radio frequency apparatus and systems