35 Television and radio advertising; business management; business administration; office functions; consulting for sports team personnel management; promotion of basketball-related sports events; rental of advertising space, also in the form of advertisement banners; sponsorship (advertising); advertising for goods and services for third parties in connection with contracts, establishing and increasing renown and image by means of association with cultural and sporting events; marketing and advertising, particularly via customer loyalty and bonus schemes; developing, organising, conducting and supervising sales programmes, customer loyalty and buying inducement schemes through advertising; advice on business organisation in the context of customer bonus programmes, particularly in relation to customer loyalty and bonus programmes; data support for transaction accounting in connection with customer loyalty and bonus programme activities, particularly via customer cards and loyalty cards; customer awareness-raising and customer services through loyalty plans and bonus schemes; sales promotion and other activities for increasing sales by creating and providing customer loyalty programmes and bonus schemes, including issuing customer cards (bonus plans); retail sales services, retail sales via telecommunications apparatus, catalogues and computer-based on-line ordering services, perfumery, candles, bandages, plasters, air-freshening preparations for the home and car, goods of metal and their alloys, manually-operated tools (hand-held), knives, forks and spoons, software, apparatus for recording, transmitting or reproducing sound or images, magnetic data media of all kinds, spectacles, sunglasses, headsets, decorative magnets, electric batteries, apparatus for lighting, heating, steam generation, cooking, refrigeration, drying, ventilation, water supply and sanitary purposes, vehicles for locomotion by land, water and air, goods of precious metals or coated therewith, pins (jewellery, jewelry), medallions, metal key rings, key holder necklaces, bracelets, tie clips, cufflinks, cuttings and decorations, jewellery, watches, musical instruments, music boxes, printed goods, photographs, office requisites, filing trays and other paper trays, blotting pads, writing pads, blank charts, calendars, geographical maps, posters, greeting cards, postcards, paper flags, bookmarkers, transfers, stickers, thumbtacks, office staples, money clips, paperweights, writing implements, pencil sharpeners, pencil and pen caps, pencil and pen tops (rubber erasers and decorations), rubber stamps and inking pads, staplers, instructional and teaching material (except apparatus), leather and imitation leather and goods made from these materials, bags, rucksacks, bags for skiers, school satchels, wallets, hip pouches (belt bags), basketball bags, trunks and suitcases, garment bags for travel, umbrellas, parasols and walking sticks, collars, leads and harnesses for animals, tiles, furniture, mirrors, picture frames, items of wood and plastic, sleeping bags for camping, seats, containers of plastic, figurines of wood, wax, plaster or plastic, baskets for pets, objects made of glass, porcelain and earthenware, dishware, kitchen utensils, drinking containers, bottles, pitchers, bread boxes, insulating bottles, insulating bags, trays, coin banks, candle holders, corkscrews, bottle openers, can and tin openers, figurines of porcelain, terra-cotta or glass, tents, textiles and textile goods, wall hangings, felt pennants, flags, clothing, footwear, headgear, clothing for pets, lace and embroidery, ribbons and braid, buttons, pullers, pins and needles, tags, sewing sets, hair pins, wigs, carpets, mats, wallpaper, games, toys, stuffed animals (toys), snow globes, toys for pets, entertainment devices (automatic or by pre-payment), gymnastic and sporting articles, meat, fish, poultry and game, meat extracts, preserved, dried and cooked fruits and vegetables, jellies, jams, compotes, eggs, milk and dairy products, snack foods, potato chips, coffee, teas, cocoa, chocolate, sugar, rice, flours and cereal preparations, bread, pastry and confectionery, ices, honey, treacle, yeast, baking-powder, salt, mustard, vinegar, sauces (condiments), spices, ices, smokers' articles, matches, lighters, ashtrays; data collection and systemisation via wireless or cable networks; collection and systematisation of data into a data bank for informational purposes, in connection with sports; collection and provision of data in relation to customer loyalty and bonus schemes