35 Advertising and television advertising; business management; business administration; office functions; providing consulting services with regard to personnel management for sports teams; promotion of sports events of others in the field of basketball; rental of advertising space including online advertisement banners; promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with basketball competitions; advertising for goods and services on behalf of third parties as a result of contracts, establishing and increasing renown and image by means of association with cultural and sporting events; marketing and advertising, particularly through customer loyalty and bonus programs; developing, organizing, conducting and supervising sales programs and customer loyalty and buying inducement programs through advertising; consultancy in commercial organisation in the field of customer bonus programs, in particular in the field of customer loyalty and bonus programs; promoting the goods and services of others by means of the issuance of loyalty rewards cards; mobile retail store services, mail order catalogue services, online retail store services and retail store services featuring cosmetics, perfumery preparations, candles, bandages, plasters, products for refreshing the air in the home and in cars, goods made of metal and their alloys, hand-operated tools, cutlery, forks and spoons, software, apparatus for recording, transmission or reproduction of sound or images, magnetic data media of all kinds, spectacles, sunglasses, helmets, decorative magnets, electric batteries, apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes, vehicles for locomotion by land, by water and by air, articles made of precious metals or coated therewith, pins being jewellery, medallions, metal key rings, collars key holders, bracelets, tie pins, cuff links, prize cups and decorations, jewellery, watches, musical instruments, musical boxes, printed matter, photographs, office equipment, filing trays and other paper trays, desk pads, scratch pads, blank charts, calendars, geographic maps, posters, greeting cards, postcards, paper flags, bookmarkers, transfers, stickers, drawing pins, office staples, banknote clips, paperweights, writing instruments, pencil sharpeners, covering caps for pens and pencils, rubber eraser and decoration tops for pencils and pens, rubber stamps and stamp pads, staplers, instructional and teaching material except apparatus, leather and imitations of leather and goods made from these materials, bags, rucksacks, bags for skiers, school bags, wallets, banana pouches being belt bags, basketball bags, trunks and suitcases, garment bags for travel, umbrellas, parasols and walking sticks, collars, leashes and harnesses for animals, floor tiles, furniture, mirrors, picture frames, household goods of wood and/or plastic material, sleeping bags for camping, seats, containers of plastic, figurines of wood, wax, plaster or plastic, baskets for pets, objects made of glass, porcelain and earthenware, crockery, kitchen utensils, drinking vessels, bottles, jugs, bread bins, thermal bottles, insulating bags, trays, piggy banks, candlesticks, corkscrews, bottle openers, tin openers, figurines and statuettes of porcelain, terra-cotta or glass, tents, textiles and textile goods, wall hangings, felt pennants, flags, clothing, footwear, headgear, clothing for domestic pets, lace and embroidery, ribbons and braid, buttons, tab pulls, pins and needles, badges, sewing sets, hairpins, wigs, carpets, mats, wallpaper, games, toys, cuddly toy animals, snow globes, toys for domestic pets, video game apparatus, gymnastic and sporting articles, meat, fish, poultry and game, meat extracts, preserved, dried and cooked fruits and vegetables, jellies, jams, compotes, eggs, milk and milk products, snacks being snack food crisps, coffee, teas, cocoa, chocolate, sugar, rice, flours and cereal preparations, breads, pastry and confectionery, edible ices, honey, treacle, yeast, baking-powder, salt, mustard, vinegar, sauces being condiments, spices, ices for refreshment, smokers' articles, matches, smokers' lighters, smokers' ashtrays; compilation and systematization of information in databases through wireless or cable networks; collection and systematisation of information into a data bank for the purposes of information in the field of sport; collecting and providing data in the field of customer loyalty and bonus programs