35 [ Retail store services featuring clothing, footwear, headgear, beers, water, mineral water, aerated water, non-alcoholic beverages, fruit juices, syrups and fruit concentrates, alcoholic beverages, wines, spirits, liqueurs, tobacco, smokers articles, matches, ashtrays and lighters for smokers; franchising, namely, offering technical assistance in the establishment and operation of retail stores featuring clothing, footwear, headgear, beers, water, mineral water, aerated water, non-alcoholic beverages, fruit juices, syrups and fruit concentrates, alcoholic beverages, wines, spirits, liqueurs, tobacco, smokers articles, matches, ashtrays and lighters for smokers; the bringing together for the benefit of others of clothing, footwear, headgear, beers, water, mineral water, aerated water, non-alcoholic beverages, fruit juices, syrups and fruit concentrates, alcoholic beverages, wines, spirits, liqueurs, tobacco, smokers articles, matches, ashtrays, lighters for smokers, enabling customers conveniently to view and purchase those goods in a retail store, from an Internet web site or by means of telecommunications ]