Color is not claimed as a feature of the mark.
The mark is the combination of the word FOOD, font time roman condensed, with the word CONVENIENCE, font graph MM bold, this last word is fraimed in a box, with round edges, overwritten on the word FOOD.
The tansliteration of the non-Latin characters in the mark is: The mark is the combination of the word FOOD, font time roman condensed, with the word CONVENIENCE, font graph MM bold, this last word is fraimed in a box, with round edges, overwritten on the word FOOD.