35 Franchise services, namely, offering business management assistance in the establishment and operation of restaurants, bars, coffee shops, snack bars and bakeries, preparation and realization of media and advertising plans and concepts; business management consulting in the field of purchase, supply and assortment of goods; consulting in the field of product presentations; advertising services for third parties; retail store services and wholesale stores featuring paper, cardboard and goods made of these materials, printed matter, bookbinding material, photographs, stationery, adhesives for stationery or household purposes, artists' materials, paintbrushes, typewriters and office requisites except furniture, instructional and teaching material except electronic apparatus, plastic materials for packaging, printers' type, printing blocks, furniture, mirrors, picture frames, goods made of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, tortoiseshell, amber, mother-of-pearl, meerschaum, substitutes for all these materials, or of plastics, household or kitchen utensils and containers not of precious metal or coated therewith, combs and sponges, brushes except paintbrushes, brush-making materials, articles for cleaning purposes, steel wool, unworked or semi-worked glass except building glass, glassware, porcelain and earthenware, poultry and game, fish; meat extracts; preserved, dried and cooked fruits and vegetables; jellies; jams, compotes; eggs; edible oils and fats; packaged light entrees mainly consisting of meat, meat products, cheese, cheese preparations, eggs, fruits and vegetables; prepared salads except macaroni, rice and pasta salad; soups; butchery products, namely, meat, poultry and game; charcuterie; milk and milk products excluding ice cream, milk and frozen yogurt, Pastries, in particular bread and pastries with and without stuffing; confectionery, namely, candy, candies, chocolate candies; sandwiches; muesli; pizzas; light entrees mainly consisting of pastries; bakery desserts; coffee, tea, cocoa; sugar, rice, tapioca, sago, artificial coffee; flours and preparations made from cereal; packaged light entrees mainly consisting of cereal preparations; flavored ices; honey, treacle syrup; yeast, baking-powder; salt; mustard; vinegar, sauces; spices; ice for refreshment, beers, mineral and aerated waters and other non-alcoholic beverages, fruit drinks and fruit juices, syrups and other preparations for making beverages alcoholic beverages except beers; advertising services; business administration consultancy; business management; providing office functions