35 Advertising, marketing, sales promotion services, and publicity services; business promotion services; provision of advertising space; production of advertising matter and commercials; organization of promotional and incentive membership schemes; the bringing together for the benefit of others of a variety of sports equipment and sporting articles, leisure wear, camping and outdoor equipment, fitness equipment, sports clothing, footwear and headgear, toiletries, sun cream, deodorant, perfumery, health drinks, vitamins, medical and surgical kits, protective clothing, helmets, bicycles, toys, games, leisure equipment, magazines, books, flags, replica football shirts, replica sports clothing, beverages, non-alcoholic drinks, sports drinks enabling customers to conveniently view and purchase those goods; promotional and advertising services relating to sports and leisure; retail mail order catalog services featuring games, toys and playthings, sporting articles and equipment; electronic shopping retail services and retail store services provided via the Internet and other telecommunications, featuring sports equipment and sporting articles, leisure wear, camping and outdoor equipment, fitness equipment, sports clothing, footwear and headgear, toiletries, sun cream, deodorant, perfumery, health drinks, vitamins, medical and surgical kits, protective clothing, helmets, bicycles, toys, games, leisure equipment, magazines, books, flags, replica football shirts, replica sports clothing, beverages, non-alcoholic drinks, sports drinks; auctioneering services; auctioneering services relating to all types of merchandise; arranging and conducting auctions; organization, promotion and management of auctions; conducting interactive virtual auctions via television, cable, satellite and electronic networks including the Internet