35 Business management for others; business administration for others, namely, business administration and office work and business administration consultancy; providing office functions for others; marketing for others, namely marketing consulting; market research for others; market analysis for others; business management and organization consulting services for others; negotiation and conclusion of commercial transactions for third parties; negotiation of contracts for the acquisition and sale of goods for others; conducting public opinion polls; advertising research for others, namely market research; distribution of samples for advertising purposes for others; promotional contacts for others, namely arranging and conducting marketing promotional events for others; advertising for others, in particular promoting the goods or services of others through radio television, cinema, print media, Internet, videotext and teletext advertising; commercialization of advertising, namely services of an advertising agency for others; public relations for others, in particular in and via the aforementioned media; publication of prospectuses for advertising purposes for others; production of advertising films for others; rental of advertising films; retail and wholesale store and outlet services, also via the Internet, with regard to books in German and foreign languages, audio books, electronic books, DVDs, videos as well as any other sound, image and data carriers, in each case in connection with books in German and foreign languages, audio books, electronic books; arranging of goods for third parties for presentation and sales purposes, namely services with regard to product presentation to the public; acceptance of order for others, handling and processing of orders for others, namely order fulfillment services, telephone order-taking service for others, electronic processing of orders for others; invoicing for others, also within the framework of e-commerce; organization and realization of promotional events, exhibitions and fairs for commercial purposes for others; consumer counseling for others, namely consumer credit consultation and consumer purchasing consultation; renting of advertising space for others; mail order services with regard to books in German and foreign languages, audio books, electronic books, DVDs, videos as well as any other sound, image and data carriers, in each case in connection with books in German and foreign languages, audio books, electronic books