The color(s) brown, white, black, grey is/are claimed as a feature of the mark.
DA UN PROGETTO A SOSTEGNO DEI PRODUTTORI DEI PREGIATI CAFFE ARABICA
The mark consists of a brown print containing the wording LAVAZZA, being part of the applicant's name, of white color, in original capital block letters; under said wording, a circular print, of black color with grey and soft brown contour, inside of which photographic representation of two hands, of grey color with reflections of white light; the right hand, clenched as a fist, while letting some ground coffee, of brown color, fall down in the lower left hand, which is half-closed; above said representation, wording TIERRA, of white color, in original capital block letters, which is between two exclamation marks of grey color, where the left one being represented is upside down.
The English translation of the foreign words(s) in the mark is - TIERRA: (Spanish word) it means "EARTH" -DA UN PROGETTO A SOSTEGNO DEl PRODUTTORI DEl PREGIATI CAFFE ARABICA: (Italian words) they mean "FROM A PROJECT IN SUPPORT OF THE MANUFACTURERS OF VALUABLE ARABIC COFFEE"