The color(s) beige, brown, red, orange, yellow, navy blue and green is/are claimed as a feature of the mark.
The logo is oval representing a surfboard, coloured in natural wood imitation, (beige colour). There are two horizontal strips brown tinted, in the middle of the surfboard, separated by a beige fine strip. A flower frieze crosses the surfboard from the bottom left corner to the right top corner. The frieze is coloured with red, orange and yellow flowers, there are navy blue flowers too. The frieze is ornamented with green leafs. On the left upper side is written in yellow colour "CULTURE", on the right lower side is written "BEACH" with smaller types, but always in the same yellow colour.