16 Printed matter, namely, printed journals, atlases, books, guides, maps, brochures, pamphlets, directories, catalogues, newspapers, magazines, handbooks, all in the field of travel, tourism, mapping, and cartography; stationery relating to maps, charts and cartography; drawings, printed town plans; aerial photographs; printed instructional and teaching materials, except apparatus, in the field of travel, tourism, mapping and cartography; photographs