The color(s) green, blue, gold, red, black and white is/are claimed as a feature of the mark.
"CITRICO", "LICOR DE TEQUILA", "FABRICA" and "TEQUILA"
The mark consists of the words JOSE CUERVO CITRICO in black and white stylized letters with CITRICO surrounded by a white halo and JOSE CUERVO surrounded by a yellow halo, the words LICOR DE TEQUILA in red stylized letters, the signature Jose Cuervo in white, a red seal containing the words FABRICA LA ROJENA TEQUILA in gold appearing around a crest in gold, all appearing on a green label with a blue and gold border.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The foreign wording in the mark translates into English as-- Cuervo translates into English as "raven", CITRICO translates into English as "citrus", "LICOR DE" translates into English as "liquor of", and FABRICA translates into English as "factory".