The color(s) grey, red, light grey, white, orange, light green, blue, light blue and purple is/are claimed as a feature of the mark.
"CALIFORNIA SIGN," THE NON-LATIN CHARACTERS THAT TRANSLATE TO "CALIFORNIA SIGN," "WWW.CALIFORNIA SIGN.NET," AND "DIGITAL PRINT," "COLOR BANNER" AND "SIGN"
The mark consists of English letters California Sign in grey and red written horizontally about 1/4 of mark's vertical length off the bottom side of mark, Korean letters in blue with white outlines located above the words California Sign, a web address WWW.California Sign. NET in light grey located under the words California Sign, a phrase with 2 slashes Digital Print / Color Banner / sign in white letters and light grey shadow written across the upper portion of mark, 4 background rectangles in purple, orange, light green light blue and red respective colors in the center area, and a narrow outer blue borderline along the mark's edges.
DIGITAL PRINT COLOR BANNER SIGN CALIFORNIA SIGN CALIFORNIA SIGN
The non-Latin character(s) in the mark transliterates into GAAJOO GAANPAAN , and this means CALIFORNIA SIGN in English.