The applicant claims color as a feature of the mark, namely, black and green.
The mark consists of The color(s) green and black. Courier New font is used for " cup o' " in black color. "Joe" is stylized with the top outlined in green (hue-72, sat-122, lum-73, red-54, green-117, and blue-38 according to standard coloring) and the interior of the letters filled with black, bubbling and steaming at the top (e.g. letters are filled with coffee approx. 3/4). The standard slogan, "Great Coffee, Real People" is black in a Trebuchet font.
Trademark: 78967885
