9 Computer software for managing, tracking, analyzing, monitoring, measuring, reporting, and optimizing marketing campaigns; computer software for automating and executing the selling, consolidation, trading, measurement, placement and optimization of advertising, marketing, sales and ambiance media content, advertising slots, campaigns and airtime; computer software for use in digital media advertising and marketing campaigns; computer software for the delivery of advertising, marketing, sales and ambiance content; computer software for the analysis of consumer purchasing behavior with respect to marketing variables such as media, content, pricing, and the optimization, targeting, and scheduling of media content