The color(s) light blue, dark blue, black and white is/are claimed as a feature of the mark.
The color light blue appears in the middle dot of the target, in the blue ring in the target, and in the feathers, or chevron, at the end of the arrow; the color dark blue appears in the words TOP TEN, in the arrow and the arrow head, and in the curve of the target at the lower left hand side of the target; the color black appears in the word WHOLESALE and in the curve at the upper right hand side of the target; and the color white appears in the target, around the middle dot and around the light blue ring.
"WHOLESALE"