The color(s) black, light blue, white and gray is/are claimed as a feature of the mark.
The color black appears in the stylized wording "X-CELL," "Lifestyle," and the phrase "A standard of 'ex-cell-ence' in quality living you dream about." The color light blue appears as the background of the entire mark. The color white appears as the inner border and outline of the wording "Lifestyle." The color gray appears in the outer border of the word "Lifestyle," and the words "innovation, inspiration, beauty, fashion, creativity, eternity, insight, elegance, and vision."
EXCEL LIFESTYLE A STANDARD OF "EXCELLENCE" IN QUALITY LIVING YOU DREAM ABOUT INNOVATION INSPIRATION BEAUTY FASHION CREATIVITY ETERNITY INSIGHT ELEGANCE VISION