The applicant claims color as a feature of the mark, namely, Black 'X-Cell' above, gray box with white font within.
The mark consists of Logo describing deck screws distributed by XM International, Inc. comprised of a gray rectangular box, with graphic of a screw on one end, and a nail on the other. This graphic is consistent with XMI's fastener line, and the color is part of the color coding system employed by the company.
EXCEL ULTRA DECK SCREWS A STANDARD OF "EXCELLENCE" IN QUALITY HARDWARE